Selling Feminism Part 4: Juntas Imparables, creating a neoliberal feminist in Mexico.
Nike launched its Juntas Imparables campaign in Latin America in September 2018. The campaign centers on an ad, where a girl, dressed in green, jumps out of a car and starts running through a gridlock. As she runs through the cars other women start following her. During the short run, a man catcalls the girls […]
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